1. Introduction
ThriveOrtho, Inc. (“we,” “us,” “our”) is committed to protecting your privacy and ensuring the confidentiality and security of your personal data. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you access or use our website, services, and digital MSK care platform (the “Services”). By using our Services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following types of information:
- Personal & Contact Information: name, email address, phone number, mailing address, employer/organization (if applicable), job title, or other contact details provided via sign-up forms, intake forms, inquiries, or other interactions with us.
- Health & Wellness Information: musculoskeletal (MSK) history, injury reports, pain levels, mobility data, functional assessments (e.g., range-of-motion, gait/balance, functional movement screening), rehabilitation data, compliance with home-exercise programs, and other health-related data you (or your employer / healthcare partner) provide in connection with MSK care.
- Usage & Device Information: IP address, browser or device type, operating system, time zone, usage metrics, pages viewed, session duration, interactions with our Services (e.g., which features you use).
- Communications & Correspondence Data: records of your communications with us — including messages, e-mail, chat logs, documents or data you upload, appointment requests, and any other correspondence.
- Partner & Third-Party Data: data shared by our partner clinics, occupational-health/rehabilitation providers, employers, or other authorized third parties as relevant to delivering MSK care or wellness services.
3. How We Use Your Information
We use collected information for purposes including, but not limited to:
- Provision, operation, and maintenance of our Services (e.g., enabling assessments, virtual visits, physical therapy coordination, home-exercise program monitoring).
- Administering care: facilitating early intervention, injury prevention, rehabilitation, in-clinic referrals, scheduling, and coordination among our network of partner clinics.
- Personalizing and improving Services: tailoring exercises, coaching, ergonomic recommendations, analyzing movement/health data to guide care and prevention plans, improving platform performance and user experience.
- Communication: responding to requests or inquiries, sending appointment confirmations, care instructions, reminders, wellness tips, or other relevant updates (to you or your authorized caregivers/employers).
- Analytics & Research: analyzing usage trends, aggregate health/outcome data, compliance and recovery metrics, and anonymized data to monitor and improve care quality, outcomes, and efficacy of interventions — always in compliance with applicable laws and data-handling standards.
- Legal, regulatory, and safety purposes: to comply with applicable laws or respond to legal requests, protect against fraud or abuse, and ensure security of our Services.
4. How We Share and Disclose Information
We may share your information under the following circumstances:
- With our Partners and Service Providers: To enable MSK care delivery (e.g., with partner clinics, physical therapists, rehabilitation providers, health coaches, technology vendors such as 3D-assessment providers for movement analysis).
- With Your Consent or Authorization: If you explicitly authorize us to share certain data (for example, sharing health reports with your employer, caregiver, or third-party wellness program).
- Legal or Regulatory Requirements: When required by applicable law, regulation, court order, or governmental authorities.
- Business Transfers: In connection with a merger, acquisition, sale of assets, or other corporate reorganization — provided the recipient agrees to uphold the terms of this Privacy Policy.
We do not sell or rent your personal information to third parties for their own marketing purposes without your explicit consent.
5. Data Retention
We retain personal and health information only as long as necessary to provide our Services, comply with legal and regulatory obligations, resolve disputes, enforce our agreements, or fulfill other legitimate business purposes. When data is no longer needed, we securely delete or anonymize it.
6. Your Rights
Depending on your jurisdiction and applicable laws, you may have rights including (but not limited to):
- Access & Portability: Request a copy of personal information we hold about you, including health and usage data.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal data (subject to legal and clinical requirements).
- Restriction or Objection: Restrict or object to certain data processing (e.g., analytics, marketing).
- Withdrawal of Consent: If you previously gave consent (for example, to share health data or to participate in analytics/research), you may withdraw that consent at any time.
To exercise any of these rights, please contact us at +1-609-915-6877. We will respond within a reasonable timeframe, subject to any applicable legal requirements.
7. Security and Safeguards
We implement appropriate technical, administrative, and organizational measures to protect personal and health data against unauthorized access, loss, misuse, alteration, or disclosure. This may include data encryption, secure hosting, access controls, regular security audits, employee training, and confidentiality protocols.
Because our Services integrate with partner clinics and third-party vendors (e.g., for AI-powered movement analysis, virtual physical therapy, home-exercise monitoring), we require all partners to follow strict data protection and confidentiality standards.
8. Sensitive Health Data & Compliance
Given that we may process sensitive health information (MSK history, injury data, therapy notes, functional assessments), such data will be treated with the highest level of confidentiality. Where applicable, we will comply with relevant health-data privacy regulations (e.g., HIPAA for U.S.-based care). In case of any conflict between this Privacy Policy and a separate Notice of Privacy Practices governing protected health information (PHI), the latter will take precedence. This approach is similar to that of other digital-health platforms offering MSK care.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience, track usage and performance metrics, remember user preferences, and support analytics. See our Cookie Settings section below for more details.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time (e.g., to reflect changes in law, services, or practices). When we make material changes, we will notify you by posting a revised policy on our website, updating the “Last Updated” date, and — where appropriate — sending you an email or in-app notification. Continued use of our Services after such updates constitutes your acceptance of the changes.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Phone: +1 609-915-6877